This is the 12747th most frequent Russian word.
креатива
The Russian word "креатива" translates to "creativity" or "creative work" in English.
Креатива is used here to refer to creative ideas or suggestions, showcasing an abstract use of creativity.
На заседании появилось множество креатива, предложенного молодыми специалистами.
During the meeting, many creative ideas suggested by young specialists appeared.
Креатива is employed to describe creativity as a defining quality or characteristic of the company.
Эта компания славится новаторскими подходами и особым уровнем креатива.
This company is famous for its innovative approaches and a special level of creativity.
Креатива denotes the general requirement of innovative thinking and creative input necessary for advertising.