This is the 12149th most frequent Russian word.
имидж
Image; public image or reputation.
Here, 'имидж' refers to the overall impression or appearance of a person.
Ее новый имидж подчеркнул её профессионализм.
Her new image emphasized her professionalism.
'Имидж' in this context indicates the reputation or perception of the company.
Компания вложила много ресурсов в улучшение своего имиджа.
The company invested many resources into improving its image.
Here, 'имидж' denotes the perceived reputation or public opinion about the brand.