This is the 4813th most frequent Russian word.
зрителям
"Зрителям" - "To the spectators" or "to the audience."
Here, "зрителям" is used in the dative case to indicate the indirect object 'to the viewers.'
Фильм был очень интересным, и зрителям понравилось его содержание.
The movie was very interesting, and the audience liked its content.
This usage involves "зрителям" in the dative case as part of a prepositional phrase, indicating for whom the programs were intended.
Музей предложил специальные программы для зрителям картин.
The museum offered special programs for the viewers of the paintings.
In this sentence, "зрителям" in the dative case identifies the recipients of the demonstration, highlighting the audience as an indirect object.