This is the 10059th most frequent Russian word.
афишируют
"Afishiruyut" (афишируют) means "publicly display" or "advertise."
In this sentence, "афишируют" is used to describe the act of openly showcasing or advertising achievements in a public manner.
Они всегда афишируют свои успехи в социальных сетях.
They always publicize their achievements on social media.
Here, "афишируем" is applied negatively, indicating a deliberate choice not to make personal matters public.
Мы не афишируем наши личные дела, предпочитая сохранять их в тайне.
We do not publicize our personal affairs, preferring to keep them private.
In this context, "афишируют" implies advocating or promoting values or concepts, not as a tangible act but through representation in art or medium.