This is the 15861st most frequent Russian word.
проката
"Проката" means "rental" or "hire."
Here, "прокат" refers to the process of renting products, emphasizing its usage in obtaining temporary possession of an item.
Этот костюм для вечеринки я взял напрокат.
I rented this costume for the party.
In this context, "проката" is genitive case and is used to describe the type of service that involves renting bicycles.
Сервис проката велосипедов очень популярен в нашем городе.
The bicycle rental service is very popular in our city.
Here, "проката" again in genitive case is used to specify the type of cost that is related to renting.