This is the 12276th most frequent Portuguese word.
rótulo
Label; tag; branding or stereotype.
Here, 'rótulo' refers to the label or tag on a product that provides information about it. This usage is common in commercial contexts.
Eu li o rótulo do produto antes de comprar.
I read the label of the product before buying it.
In this sentence, 'rótulo' is used metaphorically to mean societal judgments or classifications placed on individuals.
As pessoas colocam muitos rótulos em quem escolhe viver fora do convencional.
People put many labels on those who choose to live outside the conventional.
Here, 'rótulo' specifically describes a physical sticker label that is attached to packaging.