This is the 5042nd most frequent Portuguese word.
lucrativas
"Lucrativas" means "profitable."
Here, 'lucrativas' is used as an adjective describing the profitability of technological companies.
As empresas tecnológicas são frequentemente muito lucrativas.
The technology companies are often very profitable.
In this sentence, 'lucrativa' qualifies the activity of investing in real estate, emphasizing potential for profit.
Investir em imóveis pode ser uma atividade lucrativa.
Investing in real estate can be a profitable activity.
This sentence uses 'lucrativas' to describe the profitability aspect of business ideas, suggesting their financial potential.