This is the 11063rd most frequent Portuguese word.
lançará
"Will launch" or "will release."
The verb 'lançará' here refers to introducing something new to the market in the future - the act of launching.
A empresa lançará um novo produto este ano.
The company will launch a new product this year.
In this context, 'lançará' indicates the action of physically throwing something; it implies motion and release.
Ele lançará a pedra no rio durante o passeio.
He will throw the stone into the river during the walk.
'Lançará' in this case means organizing a debut or introduction of a book, often associated with an event.