This is the 10996th most frequent Portuguese word.
investida
"Investida" means "attack, charge, or attempt."
In this context, 'investida' refers to the act of advancing or taking an initiative towards a goal, in this case, a market.
Ela fez uma investida ao mercado local para expandir seus negócios.
She made an advance into the local market to expand her business.
Here, 'investida' denotes the initial attempt or effort put into starting a project or undertaking.
A investida inicial no projeto demonstrou entusiasmo e comprometimento.
The initial attempt at the project demonstrated enthusiasm and commitment.
This usage of 'investida' implies a forceful action or attack directed toward someone or something.