This is the 9988th most frequent Portuguese word.
direcionada
Directed.
In this sentence, 'direcionada' is used to indicate that the focus or attention has been intentionally oriented towards a specific group or individuals.
A atenção foi direcionada para os novos alunos.
The attention was directed towards the new students.
Here, 'direcionada' signifies that the campaign had a specific purpose or aim, which was to promote the concept of sustainability.
A campanha foi direcionada a promover sustentabilidade.
The campaign was directed towards promoting sustainability.
In this usage, 'direcionada' implies the purposeful allocation of resources to certain areas deemed important or critical.