This is the 17460th most frequent Polish word.
zasługują
"Deserve" or "merit."
In this sentence, 'zasługują' means 'deserve' and indicates that the subject (projects) is worthy of receiving some quality or consideration.
Te projekty zasługują na więcej uwagi.
These projects deserve more attention.
Here, 'zasługują' conveys the necessity due to equality or moral standards, expressing what the subject (people) should ideally receive.
Ludzie zasługują na sprawiedliwość i szacunek.
People deserve justice and respect.
The use of 'zasługują' in this context refers to earning recognition or reward due to merit or accomplishment.