This is the 14189th most frequent Polish word.
preferują
"Preferują" means "they prefer."
In this sentence, 'preferują' expresses a general preference of people towards quiet locations as a collective observation.
Ludzie często preferują spokojne miejsca na wakacje.
People often prefer quiet places for vacation.
Here, 'preferują' is used to indicate individual preference for coffee instead of tea as a choice.
Niektórzy preferują kawę zamiast herbaty.
Some people prefer coffee over tea.
In this instance, 'preferują' is utilized in a formal inquiry about someone's preferred form of communication.