This is the 8665th most frequent Japanese word.
新藤
"新藤" is a Japanese surname, typically transliterated as "Shindō."
Here, "新藤" is used as a surname (a personal name).
新藤さんは優れた芸術家です。
Mr. Shindo is an excellent artist.
In this sentence, "新藤" is referenced as a family name and its rarity is discussed.
新藤という苗字は日本で珍しいです。
The surname "Shindo" is uncommon in Japan.
In this example, "新藤" refers to an artist whose work the subject appreciates.