This is the 8281st most frequent Japanese word.
引き寄せ
"引き寄せ" means "attraction" or "pulling something closer."
Here, '引き寄せる' is used metaphorically to mean 'to attract or draw success towards oneself.'
彼は成功を引き寄せるために、一生懸命努力しました。
He worked hard to attract success.
In this case, '引き寄せる' describes a physical or emotional attraction towards the fragrance.
その魅力的な香りが人々を引き寄せた。
The alluring fragrance drew people towards it.
Here, '引き寄せる' is used literally to mean 'to pull or draw something towards oneself using a force.