This is the 6697th most frequent Japanese word.
バズ
"バズ" (bazzu) means "buzz," referring to popularity, excitement, or viral attention.
バズ is used metaphorically to describe excitement or widespread talk about something.
新しい広告キャンペーンが多くのバズを生み出した.
The new advertisement campaign generated a lot of buzz.
バズ refers to something gaining sudden widespread attention, often on social media, akin to 'going viral'.
この動画は一晩でバズった.
This video went viral overnight.
バズ is phonetically mimicking the buzzing sound of bees, used as an onomatopoeic expression.