This is the 6521st most frequent Japanese word.
ターゲット
"ターゲット" in English means "target."
ターゲット is used here to indicate the demographic group that is being focused on or aimed at.
彼の主なターゲットは若い世代です。
His main target is the younger generation.
ターゲット in this context refers to a specific group of consumers that the marketing strategy is designed to reach.
このマーケティング戦略は新しいターゲット市場を目指しています。
This marketing strategy aims at a new target market.
ターゲット is used in its original meaning to describe a physical object or point that shooting is directed towards.