This is the 6137th most frequent Japanese word.
オーディオテクニカ
Audio-Technica: A Japanese company specializing in audio equipment, such as headphones, microphones, and turntables.
In this sentence, 'オーディオテクニカ' refers to a brand name.
オーディオテクニカのヘッドホンを買いました。
I bought Audio-Technica headphones.
Here, 'オーディオテクニカ' is used to denote the company name.
オーディオテクニカはオーディオ機器の会社です。
Audio-Technica is a company specializing in audio equipment.
In this example, 'オーディオテクニカ' implies the products made by the brand.