This is the 6347th most frequent Japanese word.
サンリオ
Sanrio: A Japanese company specializing in kawaii (cute) character merchandise and products, known for creating Hello Kitty.
Here, "サンリオ" is used as the name of the company known for its merchandise and characters.
サンリオは、キティちゃんなどのかわいいキャラクターで有名な会社です。
Sanrio is a company famous for cute characters like Hello Kitty.
In this sentence, "サンリオ" describes products or merchandise as belonging to the Sanrio brand.
サンリオのキャラクターグッズを集めるのが趣味です。
Collecting Sanrio character merchandise is my hobby.
Here, "サンリオ" is used to refer to events related to the Sanrio company or its brand themes.