This is the 12304th most frequent French word.
égérie
A muse or inspirational figure, often associated with art, fashion, or branding.
The word 'égérie' is used here to signify a person who is a symbol or representative of the brand.
L'égérie de cette marque est une célèbre actrice.
The muse of this brand is a famous actress.
In this context, 'égérie' signifies a figure leading or promoting the campaign as its face or advocate.
Elle est devenue l'égérie d'une nouvelle campagne écologique.
She became the ambassador of a new environmental campaign.
Here, 'égérie' is employed in its traditional sense of a muse or source of inspiration for creatives.