This is the 9240th most frequent French word.
cost
The French word "cost" does not exist. You may be referring to "coût," which means "cost" or "expense" in English.
Here, 'coûte' is used in the sense of indicating the price or expense associated with the product.
Ce produit coûte cher.
This product is expensive.
In this context, 'coûter' metaphorically implies the potential loss or sacrifice of one's job.
Cela pourrait te coûter ton travail.
That could cost you your job.
Here, 'coûte' is used to inquire about the monetary price required for entry.