This is the 1821st most frequent Chinese word.
诚信
Integrity and honesty.
In this sentence, the word '诚信' (integrity or honesty) refers to the fundamental ethical attribute that defines a person.
诚信是一个人最重要的品质。
Integrity is the most important quality of a person.
Here '诚信' emphasizes the importance of honest practices in professional relationships and its consequences like reputation building.
我们应该在商业中保持诚信，这样可以建立良好的信誉。
We should maintain integrity in business, as it helps build a good reputation.
This usage of '诚信' highlights the positive personal impact and relationship-building advantages of being honest and trustworthy.