This is the 6353rd most frequent Arabic word.
إضفاء
"إضفاء" means "granting" or "imparting."
Here, 'إضفاء' is used to convey the act of imparting or endowing something with a specific quality, in this case, personal qualities to gifts.
إضفاء الطابع الشخصي على الهدايا يجعلها أكثر قربًا إلى القلب.
Personalizing gifts makes them closer to the heart.
In this sentence, 'إضفاء' refers to the act of adding or attributing a quality, here spiritual ambiance, to a location.
تساهم الزخارف الإسلامية في إضفاء جو من الروحانية في المكان.
Islamic decorations contribute to creating an atmosphere of spirituality in the place.
The word 'إضفاء' here describes the action of bestowing or infusing an artistic attribute to the design.